SIR RICHARD BRANSON, RONAN KEATING AND CELEB CHUMS DIVE IN TO RAISE £1 MILLION FOR CANCER RESEARCH UK

SIR RICHARD BRANSON, RONAN KEATING AND CELEB CHUMS DIVE IN
TO RAISE £1 MILLION FOR CANCER RESEARCH UK

Sir Richard Branson and Ronan Keating are taking on the ultimate challenge. They’re captaining a team to swim the gruelling waters of the Irish Sea and raise £1million!

The Swim is a celebrity-led challenge to cross the Irish Sea from Holyhead to Dublin in a 10-person relay. Almost three times the length of the English Channel, this 56-mile swim hopes to raise £1 million for Cancer Research UK’s lifesaving work.

Will this team of celebrity adventurers beat the odds to swim the most treacherous waters off the British coast? Richard and Ronan are to be joined by Gadget Show host Jason Bradbury, Snog, Marry, Avoid presenter and pop star Jenny Frost and have most recently been joined by Strictly Come Dancing star Pamela Stephenson.


In the time that it is likely to take The Swim team to cross the Irish Sea (40 hours), around 1,400 people will have been diagnosed with cancer in the UK. So Cancer Research UK is calling on everyone to get involved in The Swim and help raise £1million for the charity’s lifesaving work.

There are two ways to help: people can sponsor the team at http://bit.ly/sponsortheswim or sign up to their own swimming challenge and ask family and friends to sponsor them at www.the-swim.co.uk.

To help people with their own swimming challenge, increase their fitness levels and raise as much as they can for Cancer Research UK’s work into the prevention, diagnosis and treatment of cancer, each swimmer will be given an exclusive personal swim page. Through this they will be able to log their swims and share progress with family and friends to encourage sponsorship. There is also an iPhone app to help you track your swims when you are out and about.

To sponsor The Swim team and find out more about how you can help them raise £1 million please visit www.the-swim.co.uk

For more information please contact the Cancer Research UK press office:

Charlotte Beaty-Pownall 0207 3469 5454
[email protected]

Notes to editors

About The Swim

The Swim is a unique celebrity-led challenge to swim the treacherous Irish Sea from Holyhead to Dublin in a relay team, a distance of 56 miles, almost three times the length of the English Channel, to raise £1 million towards Cancer Research UK’s lifesaving work. It will take place in September this year.

Anyone can sponsor the team at www.virginmoneygiving.com/team/theswim

All swimmers can get involved and help raise £1 million by setting themselves a personal swimming challenge and asking their family and friends to sponsor them. Visit www.the-swim.co.uk for further details

About Cancer Research UK:

Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research

The charity’s groundbreaking work into the prevention, diagnosis and treatment of cancer has helped save millions of lives. This work is funded entirely by the public.

Cancer Research UK has been at the heart of the progress that has already seen survival rates double in the last forty years.

Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.

Together with its partners and supporters, Cancer Research UK’s vision is to beat cancer.
For further information about Cancer Research UK’s work or to find out how to support the charity, please call020 3469 6699 or visit www.cancerresearchuk.org

You can also check their link on Facebook here:

http://www.facebook.com/jointheswim

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