Surfers Against Sewage Goes No-Holds-Barred to Protect Our Waves

Surfers Against Sewage (SAS) has unveiled its Protect our Waves petition in a new series of ads by M&C Saatchi.

The aim of SAS’s Protect Our Waves petition is to generate at least 100,000 signatures to highlight the value of surfing waves and locations to the UK government and encourage MPs to debate legislation in order to recognise the importance of waves as a cultural, social, economic and environmental asset to coastal communities.

SAS believes that waves and surf spots deserve to be seen as part of UK heritage and should be afforded greater recognition and protection through debate and legislation.

SAS plans to deliver the petition to Downing Street next summer.

Waves are an important and necessary part of the workings of our planet. Surfing beaches and waves also have a deep personal value to surfers and surfing communities around the UK. However, in the UK there is currently no specific legal protection for surfing waves or any assurance that stakeholders, including surfers and surfing communities in Wales, Northern Ireland or England*, will be consulted fairly on activities threatening their existence.

And Hugo Tagholm, SAS Director says “Surfers Against Sewage is already working to protect a number of threatened surfing breaks around the UK and it is shocking that there is no specific law in the UK to safeguard these amazing natural resources. Waves and surfing beaches should be recognised as part of UK coastal heritage and afforded greater protection and valued as unique, valuable and scarce assets, just like ancient woodland.”

The work, created by Andrew Long and James Millers, with photography by Spencer Murphy, features the straplines ‘No Waves . No Surf’, ‘Surfing 1890 – 2013’ and What if the next wave never comes?’.

Visit http://www.protectourwaves.org.uk/ to sign the petition – as of this post 13367 people have signed the petition!

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