Born in on the beaches of the South LA Bay, the boys at Autonomous USA were sick of trunks that balloon water in the surf, and had no flex on the court. Watch Manhattan Beach local Aaron cross-training through town en-route to his victory at the The US Open of VolleyBall on his home turf.

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New at SWELL: Lolli Beach Candy

Just looking at this line gave our buyer a toothache. With signature oversized bows, retro stripes, and ultra-flattering cuts that make J-Lo green like a 10 year old boy in comparison, Lolli is all about bringing back girly fun to swimwear.  All things sweet and sparkly, Lolli brings back memories […]

Derek Hynd is an Australian surfer/shaper/writer. On top of being a former contest pro and intelligent writer, he’s one of surfing’s great innovators and explorers. His ability of high level surfing as well as having such an understanding of board shaping and hydrodynamics puts him in a category which only the likes of George […]

Another surfing novelty? Maybe…but certainly a first. The surfers for sustainability over at Localclothes personified “horsepower” with a stunt that would surely piss-off PETA, but also represents their eco-friendly innovations. Leave it to central coast Ca chargers to mash-up the two diversions they do best, while ripping on their patented hemp boards of course.

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